Role: GEO / SEO / AI Specialist • Candidate: Chris Frisz • terillium.com
GEOSEOAI
30 yrs
Oracle ERP focus
1,000+
ERP projects led
20
Oracle Excellence Awards
250+
US-based employees
What Terillium Does (30-sec version)
Terillium is a specialist Oracle ERP consulting firm. They help mid-size and enterprise companies choose, implement, migrate to, and support Oracle's business software — Fusion Cloud, JD Edwards, and NetSuite. They do only Oracle. That focus is their whole brand: deep specialists, not generalists. Award-winning, US-based, 30-year track record.
Analogy: Oracle makes the high-end machinery. Terillium is the expert contractor who designs, installs, and maintains it so the client doesn't have to.
"Why do you want to work here?" — Your Answer
"Terillium has a rare combination — 30 years of deep Oracle expertise, 1,000+ projects, 20 Oracle Excellence Awards — but here's what excites me about this role: B2B buyers are changing how they research. When a CIO or VP of Operations is looking into an Oracle Fusion migration or a JD Edwards upgrade, more of them are asking ChatGPT, Perplexity, and Google's AI Overviews first — not just typing keywords. GEO is about making sure that when those AI engines answer 'who's the best Oracle ERP consulting partner,' Terillium is the name that surfaces, with the right context. You've earned that authority — my job is to make sure the tools buyers now trust actually recognize it."
Keep it about mutual fit: what you bring + why they're the right place for it. Name a real stat and a real product.
GEO vs. SEO — Know the Difference (say this out loud)
SEO (table stakes)
Optimizing to rank in the classic blue-link results. Keywords, backlinks, technical health, content depth. Goal: be the click.
GEO (the frontier)
Generative Engine Optimization — being cited & synthesized inside AI answers (ChatGPT, Perplexity, Gemini, Google AI Overviews). Goal: be the citation.
One-line framing: "SEO is table stakes, GEO is the frontier, and AI tooling makes me faster at both."
Why Terillium Is a Perfect GEO Candidate
They have the authority signals AI rewards. Awards, CIO testimonials, named client results, 30-year track record — exactly the entity/trust signals generative engines lean on when choosing who to cite.
High-consideration B2B = the #1 GEO use case. A six/seven-figure ERP transformation is heavily researched — and that research increasingly starts in AI tools. Getting cited at the research stage is huge pipeline value.
They already signal an AI mindset. Their site positions Fusion Cloud as "designed for gen AI and beyond." Natural next step: be AI-forward in how they market themselves, not just what they implement.
Specialist focus = a GEO advantage. Only Oracle (Fusion / JD Edwards / NetSuite) means you can build one deep, authoritative entity strategy instead of chasing scattered keywords.
Tactics You'd Bring (name-drop a few)
GEO / AI-visibility
Entity & authority building (be a recognized "Oracle ERP partner" entity)
SEO = ranking for clicks in blue links. GEO = getting cited inside AI-generated answers. Different measurement, overlapping foundations.
How would you measure GEO success?
Share of AI citations/mentions for target queries, referral traffic from AI tools, branded-search lift, assisted pipeline — not just rankings.
Where would you start with Terillium?
Audit how Terillium currently appears in ChatGPT/Perplexity/AI Overviews for core queries, benchmark vs. competitors, then close entity/content/citation gaps.
Isn't GEO just a buzzword?
No — it's a real shift in buyer behavior. Foundations (authority, structured content, trust) are durable regardless of what the tactic is called.
How do you use AI in your own workflow?
Research, content drafting/QA, competitive analysis, schema generation, monitoring AI answer visibility — force multiplier, not replacement for strategy.
Your Secret Weapon: Walk In With a Mini-Audit
Do this the night before. Open ChatGPT, Perplexity, and Google, and run these queries. Screenshot whether/how Terillium appears:
"best Oracle ERP consulting partner"
"top JD Edwards consulting firms in the US"
"best NetSuite implementation partner"
"who should I hire to migrate to Oracle Fusion Cloud"
Then in the interview: "I looked at how Terillium currently shows up when I asked ChatGPT and Perplexity these questions — here's a gap I noticed, and here's how I'd close it."
Why it works: It's proof, not talk. It shows you understand GEO, did homework on them specifically, and think like an operator. This alone can separate you from every other candidate.
Interview-Day Reminders
Be specific — cite a stat (20 Oracle awards, 1,000+ projects) or a product (Fusion / JDE / NetSuite).
Frame as mutual fit — "here's what I bring + why you're the right place," not "I need a job."
Bridge the three — SEO is the base, GEO is the edge, AI makes you faster at both.
One authentic personal reason — you're drawn to specialist firms doing one thing exceptionally well.
Have 2–3 questions ready for them — e.g., "How is Terillium currently thinking about AI search / buyer research behavior?"